Service Catalog

Comprehensive operational services powering the Masters Radio platform for music enthusiasts and independent artists.

Our Services

12 integrated services delivering exceptional member and artist experiences

SVC-001

Member Acquisition & Onboarding

Growth

Attract, convert, and onboard new members through marketing campaigns, landing pages, and automated welcome sequences.

Deliverables

  • •Lead capture forms and landing pages
  • •Automated welcome email sequence
  • •Magic link authentication
  • •Tier-appropriate onboarding checklist

Key Metrics

Conversion Rate
≥ 5%

Onboarding Complete
≥ 70%

Tooling

GHL
WordPress
PMPro
Stripe

SVC-002

Artist Acquisition & Onboarding

Growth

Attract independent artists, process applications, and onboard approved artists with profiles, dashboard access, and submission guidance.

Deliverables

  • •Artist application form and workflow
  • •Application review and approval
  • •Artist profile and directory listing
  • •Music submission guidelines

Key Metrics

Response Time
< 48 hrs

Approval Rate
60-80%

Tooling

GHL
WordPress
PMPro

SVC-003

Subscription & Billing Operations

Finance

Manage subscription lifecycle including payment processing, dunning/recovery, upgrades/downgrades, and cancellations.

Deliverables

  • •Stripe checkout integration
  • •Failed payment recovery (7-day grace)
  • •Dunning email sequence
  • •Upgrade/downgrade processing

Key Metrics

Payment Success
≥ 95%

Recovery Rate
≥ 40%

Tooling

Stripe
GHL
PMPro
LifterLMS

SVC-004

Content & Course Delivery

Product

Create, publish, and deliver educational content and courses. Manage enrollment, track progress, and ensure content quality.

Deliverables

  • •Course curriculum and content
  • •Video/audio lessons
  • •Progress tracking
  • •Completion certificates

Key Metrics

Completion Rate
≥ 30%

Satisfaction
≥ 4.2/5

Tooling

LifterLMS
WordPress
GHL
Vimeo

SVC-005

Community Management

Engagement

Foster an engaged community through moderation, events, and ongoing engagement activities for music enthusiasts and artists.

Deliverables

  • •Community guidelines enforcement
  • •Forum/discussion moderation
  • •Virtual events and meetups
  • •Member spotlight features

Key Metrics

Monthly Active
≥ 40%

Satisfaction
≥ 4.0/5

Tooling

Community Platform
GHL
Zoom

SVC-006

Artist Services & Promotion

Product

Support artist members with music submission, curation, promotion, and directory visibility on the Masters Radio platform.

Deliverables

  • •Music submission portal
  • •Curation and quality review
  • •Artist directory management
  • •Featured artist spotlights

Key Metrics

Review Time
< 5 days

Directory Growth
10+/mo

Tooling

WordPress
GHL
Audio Hosting

SVC-007

Email & Communications

Marketing

Manage all email communications including newsletters, automated sequences, promotional campaigns, and transactional messages.

Deliverables

  • •Weekly/monthly newsletters
  • •Automated lifecycle sequences
  • •Promotional campaigns
  • •Transactional notifications

Key Metrics

Open Rate
≥ 25%

Click Rate
≥ 3%

Tooling

GHL
WordPress

SVC-008

Member Support & Success

Support

Provide responsive support, maintain self-service resources, and proactively drive member success through engagement and retention.

Deliverables

  • •Help desk/ticket system
  • •FAQ and knowledge base
  • •Live chat support
  • •Retention outreach

Key Metrics

First Response
< 4 hrs

CSAT Score
≥ 4.5/5

Tooling

Help Desk
GHL
Knowledge Base

SVC-009

Analytics & Reporting

Operations

Collect, analyze, and report on key business metrics including engagement, revenue, content performance, and operational efficiency.

Deliverables

  • •Weekly dashboard updates
  • •Monthly performance reports
  • •Cohort and churn analysis
  • •Revenue forecasting

Key Metrics

On-Time Delivery
100%

Data Accuracy
≥ 99%

Tooling

GHL
Stripe
LifterLMS
Sheets/BI

SVC-010

Platform & Infrastructure

Technology

Maintain technical infrastructure including WordPress, integrations, security, performance, and reliability of all platform components.

Deliverables

  • •WordPress maintenance
  • •Integration monitoring
  • •Security hardening
  • •Incident response

Key Metrics

Uptime
≥ 99.5%

Page Load
< 3 sec

Tooling

WordPress
Hosting
Monitoring
Security

SVC-011

Song Forge (Studio to Stream)

Product

Collaborative songwriting platform connecting fans with premium artists. Fans submit song ideas, matched artists create recordings, and songs are released on Masters Radio.

Deliverables

  • •Song idea/lyric submission portal
  • •A&R screening and artist matching
  • •Recording and production tracking
  • •SUNO AI cleanup and Masters mixing
  • •Release and royalty attribution

Eligibility

  • •Creators: Premium members
  • •Artists: Artist Premium ($100/year)

Key Metrics

Artist Response
≥ 60%

Time to Release
< 60 days

Tooling

WordPress CPTs
GHL
SUNO AI
DAW

SVC-012

Advertising Sales & Fulfillment

Revenue

Acquire advertising clients, manage sales from inquiry through contract, implement campaigns across website, streaming, and social platforms, and deliver performance reporting.

Deliverables

  • •Advertiser prospecting and outreach
  • •Discovery calls and qualification
  • •Proposal and contract execution
  • •Campaign setup (website, streaming, social)
  • •Monthly performance reporting

Packages

  • •Platform Packages: $500-$2,500/mo
  • •Streaming Audio: $20-$45/spot
  • •Ad Accelerant (Google/Meta)
  • •Sales Funnel: $5,000 one-time

Key Metrics

Close Rate
≥ 25%

Avg Deal Size
≥ $2,000

Tooling

GHL
Advanced Ads
Google Ads
Meta Ads

Acronyms & Definitions

GHL
GoHighLevel – CRM platform
PMPro
Paid Memberships Pro
LifterLMS
Learning Management System
RACI
Responsible, Accountable, Consulted, Informed
SLA
Service Level Agreement
KPI
Key Performance Indicator
SOP
Standard Operating Procedure
CSAT
Customer Satisfaction Score

Masters Radio Service Catalog v1.0